Measure Search Performance

Search Performance: Agile Optimization for Continuous Improvement

At Chek Creative, our Search Performance offering isn't just about SEO – it's a continuous, agile cycle of content, technical analysis, and data-driven insights designed to improve your website’s visibility and performance. Through constant iteration and adaptation, we ensure that your website doesn’t just rank higher but also converts more visitors into loyal customers.

Core Areas of Focus

Content Optimization

Content is central to search performance. That's why we continuously update and optimize your site’s content to ensure it remains relevant and valuable.

Deliverables:

• Content Edits: Regularly refreshing outdated content to stay relevant with evolving trends and user needs.
• Keyword Optimization: Continuously identifying and optimizing high-value keyword targets to boost search visibility.
• Local SEO: Leveraging Google Business and 404 monitoring to ensure your site performs well in local searches.

Technical Health

A healthy website is a website that performs. Our technical suite ensures your site is fully optimized and free from issues that could affect performance and functionality.

Deliverables:

• Technical Audits: Running ongoing audits to identify and resolve technical issues on your site.
• Defensive Monitoring: Proactively monitoring and addressing potential technical problems to ensure smooth site performance.

Dashboards & Reporting

Data-driven decisions are the key to optimizing search performance. We keep track of site performance metrics, glean actionable insights, and adjust accordingly.

Deliverables:

• GA4 & Google Search Console: Leveraging Google to monitor traffic, user behavior, and technical performance.
• Traffic & Conversion Reports: Regularly consulting reports to inform strategic adjustments and ensure continuous improvement.

Top-of-Funnel Optimizations

Our agile approach to top-of-funnel optimization focuses on continual testing, learning, and adjusting based on real-time data:

1. Competitive Keyword Landscape Analysis

We analyze your competitors to identify search volume, content overlap, and gaps. This helps pinpoint areas of opportunity where you can gain an edge.

2. Striking Distance Keywords

We identify keywords that are close to ranking on the first page (top 10 spots) but need a little push. These are "low-hanging fruits" that we can capitalize on to generate immediate traffic and visibility.

3. Content Strategy Development

Our first step is to get a sense of your business goals and build a content strategy accordingly. This will include a detailed content optimization calendar that identifies a list of (a) striking distance keywords and (b) untapped keyword opportunities.

4. Persona-Driven Content

By integrating buyer personas into our research and content development, we ensure that your content resonates with its target audience. As your business evolves, we will iterate on these personas to refine this approach and presentation.

KPIs:

• Δ Keyword Rankings: Measuring improvements in keyword rankings.
• ↑ Qualified Search Traffic: Increasing traffic from qualified search queries that are likely to convert.

Agile Effectiveness: Continuous Monitoring and Iteration

Our agile approach allows us to make data-driven decisions and adjustments in real time. Here's what that process includes:

1. Execute SEO Strategies

We implement content and technical SEO strategies based on your desired outcomes, ensuring we always meet your stated site goals.

2. Targeted Reporting

We utilize GA4, Google Search Console, and Looker Studio to create reports that are tailored to your KPIs. These reports provide valuable insights into your website’s performance.

3. Real-Time Monitoring

We provide continuous monitoring solutions, allowing us to make quick adjustments as needed to improve results.

4. Validate & Refine Results

By validating outcomes against previous hypotheses, we refine our approach to continuously drive better and better results. Throughout this process, our team provides clear commentary on your progress and the adjustments we're making.

Regular Collaboration and Review

To ensure that we are meeting your goals, we establish a fixed cadence to connect with you and review progress. During these sessions, we do the following:

• Discuss performance data
• Adjust strategies as needed
• Identify immediate action items from reporting insights

As a responsive and proactive technology partner, our goal is to drive meaningful results for your business. When you work with Chek Creative, you can expect your search performance metrics to start trending in an exciting direction with gradual improvements in key areas throughout the course of our engagement.

If you would like to dive deeper into how we approach search performance, feel free to view our slideshow with full details on this offering.