Video Marketing for Businesses in 2024

One of the earliest partnerships we ever established was with a real estate business called Newbury Companies. Steve Newcomb (Owner) chose to trust us from jump, and we've continued to both partner with and pursue mutual growth potential alongside his team ever since. From content updates and website refreshes to setting up video marketing for businesses he operates, the relationship has spanned many projects and campaigns.

For the real estate industry in particular, everything comes down to visuals. You probably know this intuitively. A strong website, enticing copy, and powerful SEO strategy all play a role, but how likely would you be to schedule a visit or sign a lease on a new living space without seeing relevant photos and/or videos? In 2024, more and more housing searches are happening online, meaning that landlords realtors, and rental management teams don't always get the benefit of an automatic first impression. Why? Because impressions aren't free online.

Enter the role of marketing, and more specifically, of video marketing for businesses operating in visual-first markets. Since Newbury Companies has been a trusted name in the housing sector for decades, we were curious what Steve would have to say about the trend toward digital we're seeing in this space as we continue to hurtle through the modern era.

The Value of Digital: Websites, Tech Partners, & Video Marketing for Businesses

Here are a few insights Steve shared with us on the importance of web presence, video marketing tools, and having a tech partner on speed dial.

Did you know?
"⏰ Lack of time remains the #1 barrier to video marketing adoption. A third of marketers who don’t use video say it’s because they don’t have enough time.... BUT 🔜 68% of of marketers who don’t use video say they plan to start using video in 2024." (Wyzowl)

Web Presence

Would you briefly describe the role that a dedicated website plays in your line of work?

Steve Newcomb: A dedicated website is crucial in today’s fast-paced environment because people want information quickly. A website allows clients to see and evaluate our product quickly before spending time driving and touring our homes.

Tech Partnership

Looking back to 2012, what made you comfortable trusting such a young company with designing a website for one of your developments?

Steve Newcomb: We met Joe in 2012 through an employee of ours. Although Joe was very young, he came in with creative ideas. He also listened to our needs and built a website that used the best of both our ideas.

Video Marketing Tools

How has what you needed from Chek Creative changed over the years?

Steve Newcomb: The biggest changes with our website have been the virtual tours, flyovers, and pictures. There is a reason for the phrase, A picture tells a thousand words. Now we have videos that tell us even more.

Ready to Set Up Video Marketing Tools for Your Business?

Chek Creative is focused on forging strong and lucrative relationships with our partners. It can be tough for local businesses, nonprofit websites, and other small organizations to stay on top of everything in 2024. That's why we leverage our creative network to provide video marketing, copywriting, search engine optimization, and other digital services.

Our web studio can help you identify and fill in the gaps as your digital partner in 2024 and beyond. Explore our pricing packages to discover a variety of options for building state-of-the-art custom digital products and marketing tools.

You can also connect with us on our socials at Facebook, Instagram, LinkedIn, and Twitter!