Measuring Website Performance Indicators, Search Metrics, and SEO Benchmarks

Joseph Chekanoff -

Site Performance: Agile Optimization for Continuous Improvement

At Chek Creative, our Site Performance offering goes beyond traditional SEO. That's because real search metrics and website performance indicators depend on a holistic suite of strategies — one that goes beyond site rank and SEO benchmarking, as important as these things are. The goal is not arbitrary ranking of a website, but to improve a site’s visibility and performance against desired outcomes. Digital businesses need a continuous, agile cycle of content optimization, technical analysis, and data-driven insights. Through constant iteration and adaptation, we ensure that your website doesn’t just rank higher, but also converts more visitors into loyal customers.

Core Areas of Focus

SEO at Chek Creative is a site performance effort with a focus on desired outcomes.

Content Optimization

Content is central to organic search engine optimization. That's why we continuously update and optimize your site’s content to ensure it remains relevant and valuable.

Deliverables:

  • Content Edits: Regularly refreshing outdated content to stay relevant with evolving trends and user needs.
  • Keyword Optimization: Continuously identifying and optimizing high-value keyword targets to boost search visibility as we monitor SEO rank metrics.
  • Local SEO: Leveraging Google Business and 404 monitoring to ensure your site performs well in local searches.

Technical Health

A healthy website is a website that performs. Our technical suite ensures your site is fully optimized and free from issues that could affect performance and functionality.

Deliverables:

  • Technical Audits: Running ongoing audits to identify and resolve technical issues on your site.
  • Defensive Monitoring: Proactively monitoring and addressing potential technical problems to ensure smooth site performance.

Dashboards & Reporting

Data-driven decisions are the key to optimizing site performance. We keep track of website performance metrics, glean actionable insights, and adjust accordingly.

Deliverables:

  • GA4 & Google Search Console: Leveraging Google to monitor traffic, user behavior, and technical performance.
  • Traffic & Conversion Reports: Regularly consulting reports to inform strategic adjustments and ensure continuous improvement.

Top-of-Funnel Optimizations

Our agile approach to top-of-funnel optimization focuses on continual testing, learning, and adjusting based on real-time data:

1. Competitive Keyword Landscape Analysis

We analyze your competitors to identify search volume, content overlap, and gaps. This helps pinpoint areas of opportunity where you can gain an edge.

2. Striking Distance Keywords

We identify valuable keywords and phrases that are close to ranking on the first page of the SERP (top 10 spots) but that need a little push to get that visibility. By. capitalizing on these "low-hanging fruits," we can generate immediate traffic and visibility for the website.

3. Content Strategy Development

Our first step is to get a sense of your business goals and build a content strategy accordingly. This will include a detailed content optimization calendar that identifies a list of (a) striking-distance keywords and (b) untapped keyword opportunities.

4. Persona-Driven Content

By integrating buyer personas into our research and content development, we ensure that your content resonates with its target audience. As your business evolves, we will iterate on these personas to refine this approach and presentation.

KPIs:

  • Δ Keyword Rankings: Measuring improvements in keyword rankings.
  • ↑ Qualified Search Traffic: Increasing traffic from qualified search queries that are likely to convert.

Agile Effectiveness: Continuous Monitoring and Iteration

Our agile approach allows us to make data-driven decisions and adjustments in real time. Here's what that process includes:

1. Execute SEO Strategies

We implement content and technical SEO management strategies based on your desired outcomes, ensuring we always meet your stated site goals.

2. Targeted Reporting

We utilize GA4, Google Search Console, and Looker Studio to create reports that are tailored to your KPIs. These reports provide valuable insights into your website’s performance.

3. Real-Time Monitoring

We offer continuous monitoring solutions, allowing us to make quick adjustments as needed to improve results.

4. Validate & Refine Results

By validating outcomes against previous hypotheses, we refine our approach to continuously drive better and better results. Throughout this process, our team provides clear commentary on your progress and the adjustments we're making.

Regular Collaboration and Review

To ensure that we are meeting your goals, we establish a fixed cadence to connect with you and review progress. During these sessions, we do the following:

  • Discuss performance data
  • Adjust strategies as needed
  • Identify immediate action items from reporting insights

As a responsive and proactive technology partner, our goal is to drive meaningful results for your business. When you work with Chek Creative, you can expect both SEO results and site performance metrics to start trending in an exciting direction with continued, gradual improvements throughout the course of our engagement.

If you would like to dive deeper into our site performance and SEO management approaches, please view our slideshow for the details on this new offering.