Elegant Music Group
WordPress Website for Entertainment & Event Production
Elegant Music Group is the fastest-growing full-scale entertainment and production company in America, offering bands, DJs, hybrids, and event production services. The company’s website, developed by Chek Creative, features custom post types for DJs, bands, musicians, and a new "EMG Brides" campaign. The site includes custom blocks to reflect the evolving brand, Elasticsearch for rapid navigation, and a custom mega menu to make it easier for visitors to find relevant information. With a focus on SEO and Google Ads, the website also functions as a powerful sales tool during meetings and helps qualify visitors through CRM integrations and automation.
App Type: WordPress
Purpose: To create a dynamic, sales-driven website that showcases Elegant Music Group’s services and captures leads through optimized navigation and CRM integrations.
Challenges
Elegant Music Group needed a website that could serve as both an informative platform and a powerful sales tool. Key challenges included:
- Showcasing Services: The website needed to present a wide range of entertainment options, including bands, DJs, musicians, and hybrids, in an engaging way.
- Lead Capture & Qualification: The site needed to qualify visitors, capture leads, and convert them into clients, all while presenting the company's brand effectively.
- Search & Navigation: The growing inventory of entertainment services required a more efficient search and navigation system.
The solution required custom content management, advanced search functionality, and a streamlined user experience that maximized conversions.
Our Approach
Chek Creative used WordPress to build a flexible website with custom post types for each type of service (DJs, bands, musicians, etc.). We incorporated Elasticsearch to ensure fast and accurate search results, a custom mega menu for better navigation, and custom blocks to align with the company’s evolving brand. The website was optimized for SEO and Google Ads to drive targeted traffic, and we integrated CRM automation to streamline lead management.
Key Decisions:
- Custom Post Types & Blocks: Custom post types were created for DJs, bands, musicians, and the new "EMG Brides" campaign, with custom blocks designed to match the evolving brand.
- Elasticsearch for Navigation: Elasticsearch was implemented to ensure rapid, efficient navigation through a growing list of services and content.
- Mega Menu for Easy Access: A custom mega menu was designed to simplify site navigation, helping visitors quickly find relevant services.
- Lead Capture & CRM Automation: The website was designed to function as a sales tool, with custom forms and CRM integrations for lead capture and qualification.
Tools & Integrations:
- WordPress for website development.
- Custom Post Types for services and campaigns.
- Elasticsearch for fast search functionality.
- CRM Integration for lead qualification and automation.
- Google Ads & SEO for targeted traffic generation.
Design & User Experience
The website was designed with the goal of presenting Elegant Music Group’s services in a visually appealing, user-friendly way:
- Custom Blocks for Service Pages: Custom blocks were used to highlight key information and create a unique design that aligns with the brand’s evolving image.
- Responsive Design: The site was built to be mobile-responsive, ensuring that users could access information and book services on any device.
- User-Focused Navigation: The custom mega menu and Elasticsearch functionality made it easy for users to quickly find the services they were interested in.
Development Process
The development process for Elegant Music Group’s website focused on flexibility, functionality, and performance:
- Custom Content Management: We used WordPress custom post types to manage different service offerings and ensure that the content was easily updatable.
- Elasticsearch Integration: Elasticsearch was integrated to provide fast, relevant search results, improving the user experience.
- Lead Capture & Qualification: The site was set up to capture leads through contact forms, integrate with the CRM, and automatically qualify visitors.
Technologies & Frameworks:
- WordPress for content management.
- Elasticsearch for advanced search functionality.
- Custom Post Types & Mega Menu for service categorization.
- CRM Integration for efficient lead management.
Results & Impact
The new website for Elegant Music Group has helped them streamline their operations, attract more qualified leads, and convert visitors into clients:
- Improved Navigation: Elasticsearch and the custom mega menu have made it easier for visitors to find the services they need.
- Higher Conversion Rates: The website now acts as a sales tool, helping to qualify leads and convert them into clients through optimized forms and CRM integration.
- Increased Traffic & Visibility: SEO and Google Ads optimization have helped drive more targeted traffic to the site, improving visibility and engagement.
After searching far and wide for a great development shop (with many pit-stops and start-stops along the way) we were elated to find Chek Creative. The team is responsive, creative, professional and above all: talented! Their work is thorough and their service goes above and beyond. If you are teetering on whether to work with them or not, here's your push. You won't regret it!
Michael S., Elegant Music Group
Next Steps / Ongoing Improvements
Future updates to the site will focus on expanding content, enhancing lead capture forms, and further optimizing SEO for even better results.