MANTL

Joseph Chekanoff -

WordPress Platform for Automated Content Delivery and Seamless CRM Integrations

MANTL's new WordPress website is a truly innovative platform. This is due in no small part to a design objective to streamline content delivery and client engagement through automation and seamless CRM integrations. The finished platform allows businesses to manage content more effectively and communicate with clients through personalized automation features. MANTL now provides a stellar user experience through a clean and modern interface that simplifies the process of connecting with customers.

Website Type: WordPress
Purpose: To create a scalable platform that enables businesses to automate content delivery and improve client engagement through integrated CRM solutions.

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Challenges

MANTL needed a platform that could handle the complexity of automated content delivery while seamlessly integrating with CRM systems. Key challenges included:

  • Content Management: The platform needed a system that could easily manage and automate content delivery across various client touchpoints.
  • CRM Integration: Integration with CRM systems was critical to ensure that client data is being captured and utilized to effectively personalize communications.
  • User Engagement: The platform needed to be intuitive, ensuring that clients could easily interact with the content and engage with the brand.

The solution required a flexible WordPress-based platform with custom features for automation and CRM integration.

Our Approach

Chek Creative used WordPress as the backbone of the MANTL platform, developing custom functionality to automate content delivery and integrate seamlessly with CRM systems. We decided that a clean and modern design would best satisfy the need for a user-friendly experience today that stays scalable for the growth of tomorrow.

Key Decisions

  • WordPress Development: We chose WordPress for its flexibility, scalability, and ease of use, allowing MANTL to manage content and automation with ease.
  • CRM Integration: We built custom integrations to sync data with CRM systems, enabling personalized communication with clients.
  • Automated Content Delivery: We developed systems to automate content delivery across various touchpoints, ensuring a smooth user experience.

Tools & Integrations

  • WordPress for content management
  • CRM Integration to streamline customer data usage
  • Custom Automation Features for content delivery

Design & User Experience

The MANTL platform's design actively supports an intuitive, user-friendly experience:

  • Simple Navigation: We designed the site to empower users through unambiguous content navigation and intuitive platform engagement.
  • Modern Aesthetic: A clean, modern design was implemented to align with MANTL’s brand and offer an engaging user experience.
  • Responsive Design: The site was built to be fully responsive, ensuring that users could access the platform from any device.

Development Process

The development process for MANTL involved several key steps to ensure the platform would meet the needs of users and clients:

  • Custom WordPress Features: We developed custom features for content automation, CRM integration, and client engagement.
  • User Testing: We conducted extensive user testing to deliver an easy-to-use platform that meets the needs of businesses and their clients.
  • Scalability: We built the platform to be scalable, ensuring it can grow alongside MANTL’s evolving client base.

Technologies & Frameworks

  • WordPress for managing content and automation
  • Custom CRM Integrations for seamless customer communication
  • Responsive Web Design for a smooth mobile and desktop experience

Results & Impact

The MANTL platform has streamlined content delivery and improved client engagement for businesses using their financial services.

  • Improved Content Delivery: Automated content delivery makes it easier for businesses to keep clients engaged without manual intervention.
  • Better Client Management: CRM integrations now allow businesses to manage their client data more effectively while communicating with greater personal specificity.
  • Enhanced User Experience: The clean, intuitive design has already led to improved client interactions and higher engagement.

Next Steps / Ongoing Improvements

Future updates for our friends at MANTL will center on expanding the automation features, optimizing the platform for SEO, and further enhancing user experience.