Sedgwick
WordPress Website with Multi-Region, Custom Content, and Elasticsearch Integration
Sedgwick is a global leader in claims management, offering tailored solutions for corporations, insurance carriers, and public entities. Each year, millions of people facing stressful events contact the company. Sedgwick, in turn, has made it their mission to listen, respond, and provide restorative assistance for brands, properties, and the individuals affected by catastrophe. Chek Creative worked with Sedgwick to develop a WordPress website that features internationalization, multi-region support with custom content, dozens of custom ACF blocks, and advanced search capabilities powered by Elasticsearch.
Website Type: WordPress
Purpose: To create a user-friendly, multi-region website with tailored claims management solutions and the digital architecture to support Sedgwick’s global presence.
Challenges
Sedgwick’s global operations required a website that could cater to multiple regions, each with custom content and localized experiences. Key challenges included the following:
- Multi-Region Support: Sedgwick needed to present region-specific content and services through a single dashboard on a global platform.
- Search Functionality: The site needed to have an effective search solution that would help users quickly navigate Sedgwick's vast database of claims-related content.
- SEO Optimization: The website needed to be optimized for search engines to ensure that users could easily find Sedgwick’s services.
The solution was to build and deliver a WordPress site with internationalization, custom content management, and an advanced search system.
Our Approach
Chek Creative developed a WordPress site with multi-region support, using custom ACF blocks to display tailored content for each region. In order to clear the site search hurdle and keep users engaged with a speedy navigation experience, we chose to integrate Elasticsearch.
Key Decisions:
- Internationalization & Multi-Region Support: We implemented custom content for each region, enabling Sedgwick to cater to diverse worldwide audiences with precision.
- Custom ACF Blocks: We built dozens of custom ACF blocks for flexible content presentation and management.
- Elasticsearch for Search: We integrated Elasticsearch to give Sedgwick a fast, accurate, and generally more advanced search experience across the site.
- SEO Optimization: We optimized the site for SEO to boost visibility and keyword rankings in search engine results.
Tools & Integrations:
- WordPress for the website platform
- ACF Pro for custom block creation
- Elasticsearch for advanced search functionality
- ActOn Integration for lead generation and form management
Design & User Experience
The design of the Sedgwick website prioritizes clarity, usability, and localization for each region. Key design elements include the following:
- Multi-Region Design: The website’s design presents users in different regions with relevant content tailored to each geographic location.
- Clean & Intuitive Navigation: The user-friendly interface makes site navigation a breeze, allowing visitors to quickly find the information they need.
- Responsive Design: The website is fully responsive across all devices, ensuring a seamless experience from desktop to mobile.
Development Process
Our team had to factor in multiple technical components during this website's development process to ensure it would handle internationalization, advanced search, and regional content:
- Custom ACF Blocks: We built custom blocks that let the Sedgwick team easily manage and display tailored content for each region.
- Elasticsearch Integration: The Elasticsearch integration represented an instant improvement to the user experience with its fast and efficient site-wide search functionality.
- Form Integration with ActOn: We integrated the site's forms with ActOn to let admins more efficiently manage lead generation and communication.
Technologies & Frameworks:
- WordPress for website development
- ACF Pro for custom blocks and content management
- Elasticsearch for advanced search functionality
- ActOn for lead generation and form management
Results & Impact
The new Sedgwick website makes it significantly easier for users to navigate to critical information and access content determined by their geographic location.
- Enhanced Search Functionality: The Elasticsearch integration has vastly improved the search experience for users, empowering them to find pertinent content more quickly.
- Improved Regional Engagement: Multi-regional content targeting capabilities allow Sedgwick to better serve diverse audiences worldwide with tailored solutions.
- Increased Visibility: The search engine optimizations help this site rank higher in search results for relevant queries, thereby boosting Sedgwick's visibility to key users.
Next Steps / Ongoing Improvements
Future updates will focus on expanding regional content, optimizing search functionality even further, and enhancing user experience with new features.